Development Strategies for Rural Tourism in Mountainous Areas under the Background of Rural Revitalization:Taking Xujia Village,Meiling Town,Nanchang City as an Example

作者：Qiang LIU,Xulin LIU

摘要：Rural tourism industry is a new typical tourism industry in China to promote the strategic integration and linkage development of secondary and tertiary industries,and has developed into a new path to promote the strategic integration and development of rural major projects and revitalize industries[1].At present,China's rural cultural tourism is developing rapidly,but there are also some problems,such as single construction mode,accurate product positioning,lack of cultural connotation,etc.,facing the development dilemma of high quality[2].Under the background of rural revitalization strategy,the overall development of eco-tourism is an important direction of rural tourism development[3].Meiling town is located in the present Xinjian District of Nanchang City(the former Wanli District).As the central garden of Nanchang City,Meiling town has a good tourism foundation and rich eco-tourism resources,with good prospects of eco-tourism development.Taking Xujia Village in Meiling town as an example,this article analyzes the favorable and unfavorable factors of rural tourism development,and puts forward a new rural tourism development road with rural tourism as the center,ecological civilization construction as the core and rural reconstruction as the guiding concept.

发文机构：College of City Construction

关键词：RuralrevitalizationRuraltourismMountainousareaDevelopmentstrategy

分类号： F59[经济管理—旅游管理]