Application of Markov decision process in customer behaviour
作者：Yayun Fan,Cheng Li,Yan Hu
摘要：Customer is the source of business income,a stable customer base is the guarantee of enterprise survival and development of enterprises by using Markov decision process,decision-makers in the new decision point in time,to the latest state of observation system and adopt an original decision,decided in a well-posed option set an action sequence,and then choose to create value and total revenue in this sequence the most significant behavior,obtain the best marketing strategy,formulate relevant enterprise actual customer,dynamic programming model.
发文机构：School of Intelligent Science and Information Engineering Zhongzi Engineering Management Consulting Co.LTD
关键词：Markovdecision-makingprocessCustomerbehaviorStatetransitionThemarketingstrategy
分类号： TP3[自动化与计算机技术—计算机科学与技术]
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