The Research of the Localization Marketing Strategy of Amazon in Germany
作者：Xixi Zhu,Yingxin Wu,Wanting He,Lianghui Zhao
摘要：Amazon Germany has formulated a series of marketing strategies based on the shopping habits of German consumers and it has achieved success.This article summarizes the current marketing strategies of Amazon in Germany,and explores the key factors for the success of this marketing strategy.By comparing with other e-commerce platforms,this article critically analyzes the innovation and deficiency of Amazon in Germany.
发文机构：School of Economics and Management Hochschule Anhalt
关键词：AmazoninGermanyLOCALIZATIONMarketingstrategy
分类号： H31[语言文字—英语]
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