Analysis of the market development prospects of the sportswear industry in 2020

作者：Zhao Xinhua,Zhong Mengxia

摘要：For those people who have to work at home for a long period of time due to the pandemic,sportswear can be regarded as their good friends.During the pandemic,various sports brands actively deployed new marketing methods such as new retail and live e-commerce in order to reduce losses.At the same time,industry concentration continues to increase,and industry demand rebound is expected.In the medium and long term,the sportswear industry has received policy support for development,per capita expenditure and penetration rate are expected to continue to increase,and the scale of the industry is expected to continue to expand.

发文机构：不详

关键词：CONTINUEINDUSTRYRETAIL

分类号： F42[经济管理—产业经济]